You want to make customer transformation happenYou want to:
You know this will take more than Net Promoter Scores, AI chatbots, and innovative journey maps. So let's co-create what really drives success. |
Hi, my name is AlainI learned customer-centricity the hard way.
For over 30 years, my teams have affected the experience of over 500 million customers worldwide. We’ve worked with over 30 brands and reached over a million stakeholders. Creating hundreds of millions in value. And many more smiles 🙂. Today, I share what I've learned to help leaders like you to make customer transformation happen. |
What clients typically achieve with meExecutives call me if they want a straight-talking, hands-on advisor, sparring partner or speaker who helps customer transformation happen, and co-creates:
👉 A customer culture driven by belief and passion, instead of compliance 👉 Customer connections your competitors will struggle to match 👉 A customer vision that anticipates tomorrow’s needs Or, if you’re the type that likes numbers, helps your business achieve higher engagement, NPS, retention, revenue and profit. |
Since 2006 we have regularly helped Lexus reinvent the luxury automotive experience. The brand's programmes have raised the industry's bar in Europe, LATAM, the Middle East and Asia and drove continuous growth.
In late 2021, we helped the company with a Journey of Inspiration to start its next experiential design drive. |
When the insurance giant Generali Group decided to establish new customer experience standards, they aimed for more than merely 'meeting expectations'.
So after reviewing global customer voice data and looking at key consumer trends we worked with a global, cross-functional team of experience champions to define a clear Generali difference at every stage of the customer relationship. Thus creating a platform for short- and long-term differentiation. |
To enter its next phase of growth and increase customer loyalty, we helped the global beauty and wellness company Oriflame create a set of customer promises that would truly differentiate it from any direct sales company on the planet.
We are currently assisting the different functions and markets to turn these promises into 'customer noticeable' activities. |
Triggered by a strong societal need, we dug deep into what Gen X consumer needs to reimagine the Western funeral for more meaning, sustainability and mental health.
The concept experience that ensued is currently developed into a series of micro-ventures that can transform key elements of death care. |
How we can partnerTypically organisations work with me in one of four ways.
👉 ADVISORY: Where I roll up my sleeves to work with you and your teams (or bring my experts).
👉 EXECUTIVE SPARRING: Where I help you figure out your smartest next move. 👉 INSPIRATION: Keynotes and masterclasses to help you explore 'what's next'. |
“The most critical success factor for customer momentum is GOESTING.” |