7 New Profit Opportunities in Mobile Retail

We’re starting to experiment with something new at Futurelab which should make Chris Anderson proud.  In the past, we have occasionally published reports on the things that were wrong in an industry or situation.  But we got frustrated at ourselves because we felt like we were telling the patient that he was ill, yet didn’t provide the medicine.  Especially as – because of all our research work and projects – we are sitting on more of that medicine than we can process.

So we decided to start giving it away.  Not all of it - we have to make some sort of living :-) - yet enough for those who want to start curing themselves.  Our first project in this direction is the report you can find below. It covers 7 New Profit Opportunities in Mobile Retail.

Open publication - Free publishing - More profit

Based on a visual survey we have done in the Benelux, Germany, Greece, Romania, Russia and Ukraine, we have asked our non-mobile retail specialists to look at the mobile retail situation.  We did the trend analysis.  Compared best practices.  We talked to consumers.  We organized an internal think tank.  And rather than just say what is wrong, we formulated 7 pragmatic steps that anyone in mobile retailing can take to start improving the customer experience and profitability of their stores.  And then we put it on this blog.

Which gets us to the second part of the experiment.   There must be more than 7 new profit opportunities out there.  And those we wrote down, should be open for improvement.  So we want to invite you to do just that.  Add to it, comment below, mash up the report, criticize it.  Everything is published under Creative Commons, so as long as you spell our name right and you keep sharing it for free, we’re cool.

Enjoy the read.

Mobile Phones Take Over Snapshot Market

Tony Henning's, managing editor of the Future Image Mobile Imaging Report, estimates that more than 300 million camera-phones will be sold during 2005, compared to about 85 million digital cameras.

"Nine out of 10 digital images taken by consumers (this year) will be captured with camera phones". Combine this with Google's Picasa and Hello, Yahoo!'s Photomail and HP's ever improving printing abilities, and I think that it would be safe to argue that anyone still in the traditional photo business (or even selling digital cameras), better starts specialising in the professional market or find a job in the mobile business. On the other hand, any retailer still having a bit of rack space left, probably makes a good deal in starting to stock up on inkjet cartridges.

via: The Sydney Herald