From the start, I knew the Customerfit Academy would be my most ambitious content project to date.
Building on the Customerfit model, my goal was to capture everything I’ve learned on customer-centricity/customer experience and make it available in an online environment. Not as fluffy online courses, but as Ikea-style build-it-yourself implementationpacks which would give any subscriber all the knowledge, tools and templates they would need to be successful.
It turned out to be even bigger than I thought. So far I’ve written over 100,000 words, produced about 14 hours of video and created dozens of supporting slides, templates and DIY tools. And I’m only at 3 of the 10 programmes that should be online by February.
But the first results are highly motivating. Supported by a Customerfit coach, the first group of users have found the approach highly productive. In fact, their employer has now pre-purchased 100% of all content produced until 2020 (hence that February deadline for the first 10 programmes). Also, we have had multiple confirmations that both The Customerfit System and the Customerfit Academy are well ahead of anything the big name CX research, strategy and consulting firms have in their portfolio.
So the product is getting there, which means we’re slowly starting up the promotional/sales engines for 2019. For the the Academy, each programme will get it's individual price, but I'm also gauging reactions to a Netflix-style €500/user/month all you can eat approach (minimum commitment 12 months - enterprise discounts apply).
I have been criticised by some that this will make the Customerfit Academy ridiculously cheap. A one-year subscription would get users all the know-how for which regular consultancies charge literally hundreds of thousands.
But I’m committing to the affordability route, as I hope it will allow the content to spread into countries and companies for which this know-how would normally be out of budgetary reach. Plus, if I’m honest, I kind of enjoy shaking things up a bit 🙂.
So my journey to make the world a little more customer-centric continues. Watch this space and if you’re interested in getting or giving your people early access to the biggest library of customer-centric know-how on the planet, let me know. As long as we’re in soft-launch mode, deals can be made 😉.
PS. Strategic investors with access to online marketing resources, customer networks or media are welcome to get in touch as well. Proof of concept is there, first cash is coming in and soon it's time start to start scaling.
About this blog
Whenever inspiration strikes, I use this space to share my thoughts on customer experience management, storytelling or what ever else crosses my mind.