Differentiate through future-proof experiences
Today, any company with the right tools and a reasonable commitment, can deliver a good customer experience.
But tomorrow, good won't be good enough. Technological, social and environmental trends are changing experience expectations at an ever increasing rate. Not just among customers, but also among employees and shareholders.
Only companies that differentiate themselves with meaningful, memorable and shareable experiences will thrive in this new reality. They will retain their customers, attract the right talent and secure continued funding. The rest will be commoditised or disrupted.
If you are a CEO or senior leader that is serious about belonging to tomorrow's experience elite, a conversation may be mutually interesting.
Don't expect dazzling buzzwords like AI, 3D printing, AR/VR or the Internet of Things. Do expect a chat about purpose, true audience insight and the organisational commitment to evolve. Because in the end, all these tools are meaningless, unless you're willing to do what it takes.
What do you say ? Shall we meet for (virtual) coffee?