::: alainthys.com

Public Speaking

I enjoy to provoke audiences of any size into new ways of thinking about familiar topics.  So, if you're looking for a "short & sharp" speaker on the following topics, give me a ring:

Marcom to consumers who are ever harder to reach.

On-demand media, ad-blockers, mobile devices and the growth of gaming are fundamentally changing the way media are consumed.  Brands, media and agencies need to decide where to go in a world of 100+ media-types, of which 80% didn't even exist 4 years ago.

As the market shapes itself choices must be made.  Not based on buzzwords, yet on a understanding of what's really going on.  This can be daunting, yet also profitable and fun.

Keynote and 1 day briefing session via Futurelab.  For a  2-day programme go to Management Centre Europe.

Show Me the Money: a controversial keynote on marketing accountability

In our days of financial accountability it's not really smart to say "I know I wasted half my marketing money, I just don't know which half".

Yet, reality paints us a different picture.  While many marketers have made great progress in professionalising their trade, many others still lack the tools, skills or corporate mandate to connect this spend to hard business results achieved.

Show Me the Money is a controversial and sometimes hard-hitting "wake-up call" which drives home the message that marketing investments can and must be connected to the bottom line.  It also gives a introduction to how this can be done in a practical manner. 

Show Me the Money is available as a keynote  via Futurelab and can be tailored to your requirements.