If you need a speaker for your next conference, corporate seminar or event, feel free to get in touch. I typically tailor what ever I have to say to the situation, yet if you're seeking for a more set format, the topics below may be of interest as well.
#ChangeMarketing
In spite of all the talk at conferences, many marketing departments remain out of sync with the needs of their customers and their business.
Under the motto 'A Little Less Conversation, A Little More Action', I review the good and the bad of marketing today and offer practical tools, methods and advice for those that wish to change the marketing reality of their business.
Acting on the Net Promoter Score™
NPS is one of the most rapidly growing non-financial KPI's in many organisations. But while the NPS research is fairly straightforward, the challenges start when companies want to act on the customer's voice.
In Acting on the Net Promoter Score, I review some of the key barriers that companies face when implementing NPS programmes, and propose pragmatic and structural work-arounds that lead to success.
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
