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On this experience hunt, I discover why self-hunted truffles taste better, and how you can use this knowledge to improve your customer experience.
Customer and employee experience design can learn a lot from entertainment. Here are the lessons I learned from the immersive theatre masters at Punchdrunk.
Immersive experience design isn’t just about providing people ‘a good time’. In fact, in Norway, the ‘go-to-prison experience’ has been designed to help those that broke the law reintegrate into society. The results are quite remarkable. Norway’s humane approach creates less repeat offenders and significantly reduces the total (financial) cost to society. It’s a great example of how you
A tarot reading may seem an unlikely place to learn about experience design. Here’s what I discovered on a recent trip to London.
Companies chase digitalisation to become more efficient. But it’s still humans that pay the bills. Looking ahead, it’s important to balance the digital and human experience.
Many executives want to use the Net Promoter Score as a target for their business. By doing so, they may encourage the wrong behaviour.
Rather than try and force layered brand messages into 30 seconds or 140 character formats, we need to craft experiences that are meaningful, memorable and shareable.
The best storytellers listen to their audience. Good storytelling requires that brands embrace an audience-centric approach.
User experience – UX – design has always relied on ‘a button’ of some sort. Tomorrow’s interfaces will go well beyond.
Customer voice data is essential to any business. But it’s not always presented in the most interesting manner. To drive action, you need to fix this.
On this experience hunt, I discover why self-hunted truffles taste better, and how you can use this knowledge to improve your customer experience.
Customer and employee experience design can learn a lot from entertainment. Here are the lessons I learned from the immersive theatre masters at Punchdrunk.
Immersive experience design isn’t just about providing people ‘a good time’. In fact, in Norway, the ‘go-to-prison experience’ has been designed to help those that broke the law reintegrate into society. The results are quite remarkable. Norway’s humane approach creates less repeat offenders and significantly reduces the total (financial) cost to society. It’s a great example of how you
A tarot reading may seem an unlikely place to learn about experience design. Here’s what I discovered on a recent trip to London.
Companies chase digitalisation to become more efficient. But it’s still humans that pay the bills. Looking ahead, it’s important to balance the digital and human experience.
Many executives want to use the Net Promoter Score as a target for their business. By doing so, they may encourage the wrong behaviour.
Rather than try and force layered brand messages into 30 seconds or 140 character formats, we need to craft experiences that are meaningful, memorable and shareable.
The best storytellers listen to their audience. Good storytelling requires that brands embrace an audience-centric approach.
User experience – UX – design has always relied on ‘a button’ of some sort. Tomorrow’s interfaces will go well beyond.
Customer voice data is essential to any business. But it’s not always presented in the most interesting manner. To drive action, you need to fix this.