MUSINGS ON EXPERIENCE, TRANSFORMATION, STRATEGY AND MORE
I’m working on a ‘next level experience’ concept studio. So I’m asking myself some deep questions about the customer expectations of 2027 and beyond. Like whether meaning will be the next (premium) consumer experience frontier?
What do you think? Would you agree I am onto something? Or am I being a bit fluffy?
This Summer is turning out to be hot in more ways than one.
In the past 7 days I’ve been to Milan, Vienna and Stockholm while having a dozen digital and in-person meetings in-between. After 2 years of Covid-induced digital scrambling, corporate mind-space is returning to get real about customer experience.
Predictions are a funny thing.
Ever since I started in retail 30 years ago, people have been telling me that physical stores are dying.
As the metaverse is about to merge with the world of ecommerce, this prediction is louder than ever.
What is a good customer experience? And how do you make it great? Delightful? Fantastic? Supercalifragilisticexpialodocious?
Do you do it by adding more experiential components?
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.