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THE TRANSFORMATION CODE

Make Transformations Real


The universal code to really transform your customers,
​your organisation, yourself.

​
𝚫 Transformation = Story × Resonance ×Flow
BUY ON AMAZON
Or check your favourite online store.
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Alain Thys has basically cracked the code for getting humans to change on purpose. it’s the first “strategy framework” I’ve read in a long while that doesn’t make me want to fake my own death.

Lou Pizante

Partner
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The Experientialiss

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I finished the book just before year’s end; easily my best read of 2025

Ron Kersic

Head of AI Innovation
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UMO

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I’ve been reading The Transformation Code by Alain Thys and omg when was the last time I put so many highlights on my poor old Kindle? ​

Burçe Gültekin

Global Chief Data & Analytics Officer
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IKEA

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The Transformation Code made something hugely complex very simple. It’s not the sort of snake-oil theories you sometimes read in business magazines.

James Wallman

CEO
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WXO

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The Transformation Code is deeply insightful, surprisingly unorthodox... and will never again allow you to be comfortable with the usual change management theory.

Geert Van Kuyck

Serial Entrepreneur
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Durable Growth Advisors

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Are you sure you want to read this book?

I'm serious, think about it.

Life's too short to waste on books that don't resonate. 

So stop reading if you're after ...
... The magic 2x2 transformation matrix.
... The ten transformation hacks for your next off-site
... The answer to life and the universe - that's 42

Still here? Then I wrote this book for you.
A leader who is done with the same anecdotes, one-size-fits-all frameworks and transformation merchant statements that "you're doing it wrong."

Instead, you'll get:

A way to make sense of transformation: in business, in culture, in yourself.
Stories and questions that make you think and face uncomfortable truths.
An online companion with more ideas, thoughts, templates and experiments.

My goal is that, by the end, you'll know less than when you started. But that you'll understand more.

If this appeals to you, start reading.
BUY ON AMAZON

Don't like reading?

We can also just discuss your transformation challenges and take it from there.
Get in touch

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© 2026 Alain Thys/Shalima BV