THE TRANSFORMATION CODE
Make Transformations Real
The universal code to really transform your customers,
your organisation, yourself.
𝚫 Transformation = Story × Resonance ×Flow
your organisation, yourself.
𝚫 Transformation = Story × Resonance ×Flow
Or check your favourite online store.
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Alain Thys has basically cracked the code for getting humans to change on purpose. it’s the first “strategy framework” I’ve read in a long while that doesn’t make me want to fake my own death.
Lou Pizante
Partner / The Experientialiss
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I finished the book just before year’s end; easily my best read of 2025
Ron Kersic
Head of AI Innovation / UMO
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I’ve been reading The Transformation Code by Alain Thys and omg when was the last time I put so many highlights on my poor old Kindle?
Burçe Gültekin
Global Chief Data & Analytics Officer / IKEA
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The Transformation Code made something hugely complex very simple. It’s not the sort of snake-oil theories you sometimes read in business magazines.
James Wallman
CEO / WXO
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The Transformation Code is deeply insightful, surprisingly unorthodox... and will never again allow you to be comfortable with the usual change management theory.
Geert Van Kuyck
Serial Entrepreneur / Durable Growth Advisors
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