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Customer and employee experience design can learn a lot from entertainment. Here are the lessons I learned from the immersive theatre masters at Punchdrunk.
Rather than try and force layered brand messages into 30 seconds or 140 character formats, we need to craft experiences that are meaningful, memorable and shareable.
Customer and employee experience design can learn a lot from entertainment. Here are the lessons I learned from the immersive theatre masters at Punchdrunk.
Rather than try and force layered brand messages into 30 seconds or 140 character formats, we need to craft experiences that are meaningful, memorable and shareable.