Look beyond today's improvements to envision tomorrow's customer experience.

You've gone all in on digital

And rightfully so.
​The pandemic taught us that Amazon, Upwork and thousands of SaaS providers could meet every need from accounting services to Zumba classes. To compete, your company's online experience had to be more seamless than ever.

But you also realise that this convenience poses a threat.
The more your customers can do online, the less they will want to talk to or visit you. Because even the sleekest AI cannot replace the emotional premium of a personal relationship or an immersive store/showroom experience. 

You need to do more than improve your pre-pandemic reality.
B2B and B2C experiences need to be reimagined from the ground up. Offer online convenience and encourage customers into a relationship beyond clicks. Get them to visit your store, showroom or office. Invite you for coffee. Give you their time.​

ReinventCX: Let's envision your next customer experience

​Look beyond today's Net Promoter programmes and journey maps to prototype the human-tech experience your customers will want tomorrow. 

Journeys of inspiration

A Journey of Inspiration looks at what your customers will expect in 3-5 years. It then helps your team turn these insights into design parameters that can start driving tomorrow's experiential innovation, today.  

Get in touch to discuss

Concept experiences

In a concept experience we let go of all the rules to craft a vision of your future customer's reality. This image then guides short-term experience improvements and future innovation programmes.

Get in touch to discuss

Some credentials

Feel free to get in touch for more details of these or other projects we worked on.

• Luxury automotive

• Professional services

• Funerals

• 4

• 5

• 6

• 7

• 8

• 9

• 10

• 11

• 12

• 13

• 14

• 15

• 16

• 17

• 18

• 19

• 20

• 21

• 22

• 23

• 24

• 25

• 26

• 27

• 28

• 29

• 30

• 

  For more than a decade we've helped Lexus reinvent the luxury automotive experience. The brand's programmes have raised the industry's bar in Europe, LATAM, the Middle East and Asia and drove continuous growth.
  
  ​Late 2021, the company embarked on a new  Journey of Inspiration to start its next experiential design drive.
• 

  When Grant Thornton updated its brand positioning, our ultra- interactive ReinventCX ​format (see below) helped its global leadership connect tomorrow's client expectations to the firms new direction.  
  
  The approach helped participants 'feel the brand' while generating numerous actionable innovations on the spot.
• 

  Triggered by a former client and a strong societal need, we dug deep into what Gen X consumer needs to reimagine the Western funeral for more meaning, sustainability and mental health.
  
  The concept experience that ensued is currently being turned into an MVP for piloting. For more info, visit www.arsmoriendix.com.

The ReinventCX workshop

For a more tactical start, consider the ReinventCX workshop.
In a highly interactive, experiential session, we review the key expectations of tomorrow's premium customers and apply these to your business. This will generate first ideas and more importantly broaden your team's innovation horizon from improving today, to creating tomorrow. 

Shall we have (virtual) coffee?

My teams have successfully helped global leaders upgrade their customer experience.
We've done it for Philips, Lexus, ING/NN, Vodafone and many more. We can also do it for you.

Get in touch