Make customer experiences that are memorable, meaningful or even transformative.

We're at an experiential tipping point

Customers world-wide want more from their experiences.
Accumulating 'stuff' isn't as fulfilling as they thought. Social media, VR, theme parks and Netflix are nice diversions, but poor substitutes for a life well lived. So they look for memorable moments. Meaning. Even ways to transform themselves and achieve their aspirations. Be sustainable.

To meet this new demand, B2C and B2B players need to reinvent themselves.
Now the experience has become the product, there is insufficient differentiation in features, benefits and price. To succeed tomorrow, brands need to become the best available player to help customers feel, connect, achieve, and transform. 

Together, we can explore how that reality looks for your business.

Two paths to envision your next customer experience

​Look beyond today's tactical improvements to imagine and prototype customer experiences that are memorable, meaningful and perhaps even transformative.

Journeys of inspiration

A Journey of Inspiration looks at what your customers will expect in 3-5 years. It then helps your team turn these insights into design parameters that to drive tomorrow's experiential innovation, today.  

Concept experiences

In a concept experience we let go of all the rules to craft a vision of your future customer's reality. This image then guides short-term experience improvements and future innovation programmes.

Some credentials

Get in touch for more details of these or other projects we worked on.
Luxury automotive
For more than a decade we've helped Lexus reinvent the luxury automotive experience. The brand's programmes have raised the industry's bar in Europe, LATAM, the Middle East and Asia and drove continuous growth.

​Late 2021, the company embarked on a new  Journey of Inspiration to start its next experiential design drive.
Professional services
​When Grant Thornton updated its brand positioning, our ultra- interactive ReinventCX ​format (see below) helped its global leadership connect tomorrow's client expectations to the firms new direction.  

The approach helped participants 'feel the brand' while generating numerous actionable innovations on the spot.
work as an immersive experience
For a London based global HQ, we asked a team of architects, experience designers, neuroscientists and accountants (!) to reimagine work as an immersive experience.

The resulting mix of spaces, stories and behaviours created an office concept that both attracts talent and encourages it to live the company values.
funerals
Triggered by a strong societal need, we dug deep into what Gen X consumer needs to reimagine the Western funeral for more meaning, sustainability and mental health.

The concept experience that ensued is currently being turned into an MVP for piloting. For more info, visit www.arsmoriendix.com.

The ReinventCX workshop

For a more tactical start, consider the ReinventCX workshop.
In a highly interactive, experiential session, we review the key expectations of tomorrow's premium customers and apply these to your business. This will generate first ideas and more importantly broaden your team's innovation horizon from improving today, to creating tomorrow. 

Shall we have (virtual) coffee?

My teams have successfully helped global leaders upgrade their customer experience.
We've done it for Philips, Lexus, ING/NN, Vodafone and many more. We can also do it for you.