Are you?

A CEO looking for financial growth? 
A CFO who wants to better understand the return on (digital) customer experience investments?
A CMO or customer experience leader who wants to better allocate resources and demonstrate ROI? 
An VC or private equity investor who wants to improve portfolio performance?
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​In each of these cases, we should talk. 

MonetiseCX is a proven method to:

  • ​Translate customer experience rhetoric and measurements into boardroom-suitable financials.
  • Identify quick wins and structural measures to capture more customer value.
  • Proactively identify 'future revenue at risk' and take timely, preventive measures. 
  • Assess which customer investments are worth making and which can safely be cut.
  • Better determine the value of a business to be acquired or sold.
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Book a call to learn how we add financial clarity and value.

It could be the most profitable virtual coffee you'll have all year.

In 30 days, we'll show you a first estimate of your untapped customer value and the roadmap to capture it.

Day 1-15

We work with your team to review your available data and prototype a first financial model that estimates your untapped customer value potential.

Day 15-30

We jointly build a roadmap with quick wins and structural moves to capture more customer value and improve your company's monetisation capability.

After Day 30

If you like what you see, we provide your team the tools, training and personal coaching to structurally turn customer smiles into cash (without becoming dependent on us). 

Some examples of past projects


For a(n) ... 
  • international telecom operator, we helped identify a customer value potential in excess of €1 billion.
  • global healthcare company, we helped build a process to identify the customer investments that were most likely to generate market share growth.
  • professional services firm we identified a double-digit % number of 'future revenue at risk'.
  • luxury automotive brand, we created the business model underpinning the CX strategy.
  • industrial company, we helped the CFO get a stronger grip on account forecasting and renewal.
  • financial company, our customer value management efforts positively influenced the valuation of their IPO.
  • fishing trailer supplier, we helped create multiple million value opportunities in an ignored segment.
  • ​...

Customer experience is about making money

So let's discuss how we can help your business better create and capture customer value.