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Companies chase digitalisation to become more efficient. But it’s still humans that pay the bills. Looking ahead, it’s important to balance the digital and human experience.
The best storytellers listen to their audience. Good storytelling requires that brands embrace an audience-centric approach.
Customer-centricity is about turning customer smiles into cash Customer-centricity often starts as a moral debate. "It will be good for us", someone says. "Customers should be at the heart of everything we do" a PowerPoint or off-site speech echoes. Good intentions are not enough. Customer positive statements will get encouraging nods from colleagues, CEO’s and
Companies chase digitalisation to become more efficient. But it’s still humans that pay the bills. Looking ahead, it’s important to balance the digital and human experience.
The best storytellers listen to their audience. Good storytelling requires that brands embrace an audience-centric approach.
Customer-centricity is about turning customer smiles into cash Customer-centricity often starts as a moral debate. "It will be good for us", someone says. "Customers should be at the heart of everything we do" a PowerPoint or off-site speech echoes. Good intentions are not enough. Customer positive statements will get encouraging nods from colleagues, CEO’s and