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Customer-centricity needs a business case.

Customer-centricity needs a business case.

Customer-centricity is about turning customer smiles into cash Customer-centricity often starts as a moral debate. "It will be good for us", someone says. "Customers should be at the heart of everything we do" a PowerPoint or off-site speech echoes. Good intentions are not enough. Customer positive statements will get encouraging nods from colleagues, CEO’s and

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Customer-centricity needs a business case.

Customer-centricity needs a business case.

Customer-centricity is about turning customer smiles into cash Customer-centricity often starts as a moral debate. "It will be good for us", someone says. "Customers should be at the heart of everything we do" a PowerPoint or off-site speech echoes. Good intentions are not enough. Customer positive statements will get encouraging nods from colleagues, CEO’s and

READ MORE »