Tired of playing customer charades?
The experiences that aren't
The transformations that fizzle
The race towards Artificial Irrelevance
Burning your customers. Your money. Your teams.
Then let’s drop the act
Create distinct offers. Rally teams. Show the money. Feel.
I help customer-passionate leaders build businesses that enrich lives
READ MY STORY
How I went from customer-centric superstar to ignorance. Then learned what works instead.
STEAL MY THINKING
Join me on my quest to figure out customers, transformation and life in general.
Adidas · Bekaert · Bordeaux Wines · Generali · Grant Thornton · ING/NN · Lexus/Toyota · Oriflame · Philips · Vodafone
Past clients include:
Hi, I’m Alain
Creator of The Transformation Code, a deceptively simple formula to make change real in a world of irrational humans. Customers. Teams. Shareholders. Yes, even you.
I learned my trade the hard way.
My teams touched 500+ million customers and 1m+ employees, in industries from automotive to steel wires to wine. Top-decile NPS results. Hundreds of millions in value. Turning McFunerals into meaningful farewells. More bruises than I can count.
Today, I help leaders make their business worth choosing, even when the algorithms say otherwise.
It's not easy.
It means letting go of management "truths". Even killing some of your ego.
As they say: it's a journey.
But when the traditional path leads to inevitable irrelevance, I'd rather shape tomorrow's profit than merely protect today's.
How about you?
“With his collaborative, commercial and hands-on approach, Alain sparked a fire for customer experience across the company from the moment he started.
Alexandra de Greck - Chief Operations Officer, Oriflame