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If you want to generate (more) profit from customer-centricity, you’ve come to the right place.¬†

Together with my teams, I have influenced the experience of over 500 million customers and 350,000 employees world-wide.

This journey has taught me – the hard way – what works and what doesn’t when the customer buzzwords fly around.¬†So if you want to talk about¬†real¬†customer experience management, drop me a line.



The last best experience you had anywhere, becomes your expectation everwhere.

– Alain Thys


Customer fitness programmes

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Executive Sparring

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Online Inspiration

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Experience Design

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Get in touch for a virtual coffee