I help large and complex organisations become (more) customer-centric for ... 

Profit

Turn customer smiles into cash by delivering and monetising the right experience.

Differentiation

Make customer experiences that are memorable, meaningful or even transformative.
Shape Divider - Style tilt_opacity

Want to get inside my head?

Subscribe to my monthly newsletter with exclusive content or check out my blog and videos.

Inspire your teams with keynotes, workshops and training

High-stakes keynotes & workshops
When the stakes are high, an 'off-the-shelf' keynote or workshop may not be enough. I craft and deliver bespoke presentations, videos and content to underpin your strategy and inspire your people.
Corporate academies
I've helped set up international customer experience and marketing academies for Philips, Lexus, Etex, Weber Grills, Gemalto (now Thales), MCE and others. With my team, I can also do it for you.

What Others Say About Me

/

  • 1
  • 2
  • 3
  • 4
  • 5
Alain has worked with us on our CX agenda from the beginning and has been our go-to-adviser as we face new moments of truth on our journey. He brings clarity, relevance and a commercial mindset that helps to engage a diverse and international audience.

Paul English

Global Leader - Markets & Clients
/
Grant Thornton

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
I was an absolute pleasure to have Alain as my mentor and coach. I thought I knew a thing or two about being customer-centric, yet this collaboration taught me what customer centricity TRULY is.

Simona Augulyte

Customer Engagement Lead
/
NN International

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
Alain provided a perfect keynote opening to our Design Forward event. The audience really appreciated it and his talk was referenced at multiple points during the event (and after!). Ahead of the talk, Alain was really happy to tailor WIP thoughts based on our feedback.

James Carter

Global Brand Manager
/
Experian

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
This was truly one of the most effective and brilliant sessions on customer-centricity that I’ve ever attended.
​

Roberta Callarà

Director Sales & Marketing
/
Hotel Savoy Rome

  • 1
  • 2
  • 3
  • 4
  • 5

/

  • 1
  • 2
  • 3
  • 4
  • 5
From our first interactions, I thought: Wow, this guy's sharp - super smart & also super honest. He exemplifies the concept of radical candour.

James Wallman

Founder
/
World Experience Organisation

  • 1
  • 2
  • 3
  • 4
  • 5
  • 0
  • 1
  • 2
  • 3
  • 4

​Brands I've Worked With

Over the past 30 years, my teams have influenced the experience of over half a billion customers and 350,000 employees world-wide. In the process, his teams created hundreds of millions in value. And many more smiles 🙂. For more detailed credentials, click here.

Shall we chat?

Let's have an informal chat about profit, disruption and transformation. 
​Even if we never do business, it's bound to be mutually inspiring.

“The Last Best Experience You Had Anywhere, Becomes Your Expectation Everywhere.”