Bring Back the Magic

Hi, I'm Alain

I’m on a mission to bring back the magic  in customer, employee and stake/shareholder experience. Go beyond the customer journey maps and VOC programmes. Show the world new coulours.

But I cannot do this alone. I’m an experience architect. Sparring partner. Keynote speaker. Entrepreneur.

To succeed in my mission, I need partners in crime. Visionaries ready to create truly human-centric and transformative experiences. Willing to shake up their business and industry. Make real change happen.

So contact me for profit-driven, beautiful, transformative and world-class. Let’s not settle for mediocre. Together, we can solidify your existing experience programme and then transcend it to move people. Rationally. Emotionally. Magically.

Click below if you are:

    • a leader looking for an architect to help transform your experience/business. Let’s collab.
    • an executive, startup or board looking for a sparring partner. Let’s chat.
    • a (corporate) event organiser looking for a speaker. Speaker info.
    • a brand or investor looking to shake up an industry and develop new IP. Let’s co-venture

Once you’re ready for a more personal touch, get in touch for a virtual coffee.

Let’s make magic together.

alainsig small

P.S. Looking to improve instead of transform? Then check out Customerfit. There you’ll find everything I’ve learned in 3 decades of measuring, managing and monetising CX.


Brands I've worked with

Over the past 30 years, I’ve helped influence the experience of over half a billion customers and 350,000 employees world-wide. In the process, my teams and I have created hundreds of millions in value. If you want to know more about the projects I’ve worked on, click here.


What others say about me


Articles, videos & more

Whenever inspiration strikes, I pour my thoughts on experience design, transformation and the world at large into articles and videos. Check them out on my blog.

The Norway prison experience

Immersive experience design isn’t just about providing people ‘a good time’. In fact, in Norway, the ‘go-to-prison experience’ has been designed to help those that broke the

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“The last best experience you had anywhere, becomes your expectation everywhere.”

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