Who I work withMy best work happens with international leaders and investors who know things can't stay as they are, and are ready to make pragmatic, yet real moves.
Who:
Most of my work happens in larger, complex organisations. Often international. Sometimes investor backed. But it's less about size, and all about the willingness to get real. If this is you, let’s explore what’s next. I can only take on a few clients a year, so each gets the attention it deserves. |
How I make change stickI use The Transformation Code to make transformation real.
Unlike traditional approaches that focus on systems, processes or tech, we concentrate on the three forces that really drive change:
I do this by:
For the above, I can come alone. Or, when ambitions demandsit, I bring my expert colleagues from The Transformation Architects. |
What's nextI'm translating The Transformation Code into tools you can use:
👉 A book for leaders who want transformation to matter 👉 A diagnostic to check where change gets stuck 👉 A model that helps you drive new profit, for real Can't wait? |
Why work with meOver 30 years, I've helped leaders at Lexus, ING/NN, Grant Thornton, Generali and others:
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Since 2006 we have regularly helped Lexus reinvent the luxury automotive experience. The brand's programmes have raised the industry's bar in Europe, LATAM, the Middle East and Asia and drove continuous growth.
In late 2021, we helped the company with a Journey of Inspiration to start its next experiential design drive. |
When the insurance giant Generali Group decided to establish new customer experience standards, they aimed for more than merely 'meeting expectations'.
So after reviewing global customer voice data and looking at key consumer trends we worked with a global, cross-functional team of experience champions to define a clear Generali difference at every stage of the customer relationship. Thus creating a platform for short- and long-term differentiation. |
To enter its next phase of growth and increase customer loyalty, we helped the global beauty and wellness company Oriflame create a set of customer promises that would truly differentiate it from any direct sales company on the planet.
We are currently assisting the different functions and markets to turn these promises into 'customer noticeable' activities. |
For a leading crematorium, we developed a death care experience that departs from the industry's fixed habits, to deliver the meaning and transformation that humans need.
The resulting experience guide will be gradually implemented, culminating in a new crematorium's opening in 2028. Spin-off activities in the broader death care arena are also considered. |
“It's time we stopped applying industrial age customer rules to the 21st century's reality."
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