Less corporate charades
More enriching lives
Make your business worth choosing
By customers. Teams. Yourself.
So:
Offers & experiences earn their premium
Teams are allowed to care
Transformations land
Profits endure
WORK WITH ME
Craft what customers really want. Build an organisation eager and able to deliver.
READ MY STORY
How I went from customer-centric “guru” feeling clueless. And a Nepalese monk brought me back.
STEAL MY THINKING
Join me on my quest to figure out customers, transformation and life in general.
Bekaert · Bordeaux Wines · Generali · Grant Thornton · ING/NN · Lexus · Philips · Vodafone
Past clients include:
Hi, I’m Alain
Creator of The Transformation Code, a deceptively simple formula to make change worth wanting in a world of irrational humans. Customers. Teams. Shareholders. Yes, even you.
I learned my trade the hard way.
My teams touched 500+ million customers and 1m+ employees, in industries from automotive to steel wires to wine. Top-decile NPS results. Hundreds of millions in value. Turning McFunerals into meaningful farewells. More bruises than I can count.
Today, I help leaders make their business worth choosing.
By their customers. Their teams. Yes, even themselves.
It's not easy.
It means questioning management "truths". Even your own.
But I'd rather shape tomorrow's profit than merely protect today's.
How about you?
“With his collaborative, commercial and hands-on approach, Alain sparked a fire for customer experience across the company from the moment he started.
Alexandra de Greck - Chief Operations Officer, Oriflame