Who I work withVisionary, yet pragmatic leaders and investors reach out when they:
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What I offerAlone or with my colleagues at The Transformation Architects, I help drive transformative profit by reimagining customer value.
Through:
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TransformationsCreate an organisational movement to create, deliver and capture (new) customer value.
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XP upgradesGo beyond easy and effortless. Make your propositions unforgettable. Meaningful. Worth it.
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ProfitscanDiscover where your next €1-10MM+ in profit is hiding, and the difference it can make.
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Why work with meOver 30 years, I've helped leaders at Lexus, ING/NN, Grant Thornton, Generali and others:
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Since 2006 we have regularly helped Lexus reinvent the luxury automotive experience. The brand's programmes have raised the industry's bar in Europe, LATAM, the Middle East and Asia and drove continuous growth.
In late 2021, we helped the company with a Journey of Inspiration to start its next experiential design drive. |
When the insurance giant Generali Group decided to establish new customer experience standards, they aimed for more than merely 'meeting expectations'.
So after reviewing global customer voice data and looking at key consumer trends we worked with a global, cross-functional team of experience champions to define a clear Generali difference at every stage of the customer relationship. Thus creating a platform for short- and long-term differentiation. |
To enter its next phase of growth and increase customer loyalty, we helped the global beauty and wellness company Oriflame create a set of customer promises that would truly differentiate it from any direct sales company on the planet.
We are currently assisting the different functions and markets to turn these promises into 'customer noticeable' activities. |
For a leading crematorium, we developed a death care experience that departs from the industry's fixed habits, to deliver the meaning and transformation that humans need.
The resulting experience guide will be gradually implemented, culminating in a new crematorium's opening in 2028. Spin-off activities in the broader death care arena are also considered. |
Who this is forWorking from Europe, I can support global organisations.
My best work happens with: 👉 Premium businesses, typically €50M+ in turnover or backed by investors, with the ambition to drive new profit through customer transformation. 👉 Strategic leaders ready to invest in meaningful differentiation and structural change, not surface fixes or theatre. 👉 Executives responsible for taking their business to the next level of market relevance and profit. I can only take on a few partnerships a year. So if this sounds like you, let’s explore what’s next. |
“It's time we stopped applying industrial age customer rules to the 21st century's reality."
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