Hi, I'm Alain

​Over three decades, I've helped the likes of Lexus, Grant Thornton and Generali influence over half a billion customers and generate hundreds of millions in value.

But somewhere along the way, I watched customer-centricity slide into buzzword theatre. So I stepped off the corporate path to learn from theatre directors, psychologists, ritual designers, immersive artists. Even a Nepalese monk.

They taught me that fixing what's 'wrong' doesn't automatically create something 'right'.

That matters, because most 'classic' corporate work still focuses on improving yesterday's status quo while exhausting teams in endless micro-sprints, compliance programmes and KPI worship. Fixing journeys is not transformation. Faster and easier rarely creates lasting differentiation. AI, however useful, is a tool, not an experience.

This made me choose a different path. 
Alone, or with my colleagues at The Transformation Architects, I help your transformations land. With your customers, your organisation or even your market.
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I'm not promising easy.
But we can go for worthwhile, profitable, and even fun.

Shall we have a conversation?

Whether you want to land a customer, organisational or market transformation, I'm sure we have plenty to talk about.​