An experience that is too effortless can make customers leave your brand

Last week, I got home without remembering how I got there​

No, I wasn’t under the influence. Also, as far as I could tell, my brain was still quite functional.
 
I blanked because I knew the road so well that I walked it on autopilot. All I remembered of my journey was the podcast I was listening to. And the cyclist who nearly ran me over. 

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