MUSINGS ON EXPERIENCE, TRANSFORMATION, STRATEGY AND MORE
This Summer is turning out to be hot in more ways than one.
In the past 7 days I’ve been to Milan, Vienna and Stockholm while having a dozen digital and in-person meetings in-between. After 2 years of Covid-induced digital scrambling, corporate mind-space is returning to get real about customer experience.
What if I told you that - as a leader - you were delusional, prejudiced and unable to make any kind of objective decision? You would probably take offence.
And yet, these adjectives apply to me on an almost daily basis.
Is this where you worry about me?
Predictions are a funny thing.
Ever since I started in retail 30 years ago, people have been telling me that physical stores are dying.
As the metaverse is about to merge with the world of ecommerce, this prediction is louder than ever.
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.