MUSINGS ON EXPERIENCE, TRANSFORMATION, STRATEGY AND MORE
Even the best customer experience has never convinced me to like the taste of truffles.
But I always wondered whether my taste perception would change, if I actually hunted them myself. Would the customer experience of finding the food, transform its taste. Or would I still continue my track record of baffling Italian cooks around the world.
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.