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MUSINGS ON EXPERIENCE, TRANSFORMATION, STRATEGY AND MORE

Thoughts & Tidbits Blog

3/5/2020

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Customer experience and truffles

 
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Meet Billa, truffle experience superstar extraordinaire.
Even the best customer experience has never convinced me to like the taste of truffles.
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But I always wondered whether my taste perception would change, if I actually hunted them myself. Would the customer experience of finding the food, transform its taste. Or would I still continue my track record of baffling Italian cooks around the world.

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    Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.

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