Immersive experience design isn’t just about providing people ‘a good time’. In fact, in Norway, the ‘go-to-prison experience’ has been designed to help those that broke the law reintegrate into society.
Very early into researching transformative experience design, I realised that for real insights I’d have to go off the beaten track. So on a recent trip to London, I booked myself a Tarot experience on Airbnb.
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.