As a customer, would you prefer fashion created by an AI or by a human? A month ago, I would have not given computers much thought. But now I’ve played with the latest generation of AI design tools, I’m not so sure anymore.
I feel we need to radically review the design and product development cycles in creative industries like fashion, graphic design, furniture, and more…
In this issue of Level Up, I summarise the experiment that changed my mind and make the case that if you want to stay in tune with your customers, you should do some tech immersion of your own.
In a recent video, I suggested spending more time on getting customers who ‘would’ recommend to actually do so. As I received some ‘how to?’ questions on the topic, I’m using this issue of Level Up to outline three practical steps you can take. I hope you find them useful.
PS. While the below may sound like a B2C topic, it is even more relevant in B2B.
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.