Mini-case: Blackbox by Brightfish
One of the quickest routes to market disruption
is to repurpose or reframe a product or service you already offer. It takes minimal investment. The risk of market testing is small. The payoff can be significant, and instant.
I have the privilege of regularly hanging out with theme park creators, immersive theatre producers, metaverse-builders, ritual designers and more.
Our conversations invariably turn to the stories they tell.
These can be real or virtual world extensions of stories we know. Think Star Wars at Disney or a live theatre meets VR version of The Tempest I recently experienced. Stories of transformation from Meow Wolf or my friends at Punchdrunk Enrichment. Or stories that are simply fun, like The Girl on the Phone, which make you the protagonist in a journey to save a kidnapped woman from her captors in Caracas.
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.