MUSINGS ON EXPERIENCE, TRANSFORMATION, STRATEGY AND MORE
These days it’s fashionable for every company to have a ‘higher purpose’.
It feels good to do the ‘right thing’. It also makes business sense.
Companies with a clear, higher purpose have better financial performance. Employees in purpose-led organisations are more eager to get out of bed and work more. Shareholders and customers vote with their wallets for companies that aim for prosperity instead of profit.
Alain Thys is an experience architect that helps leaders and organisations use experience thinking to drive profit and transformation.