alainthys.com
  • Home
  • About
  • SPEAKING
  • Videos
  • Newsletter
  • Blog
  • Home
  • About
  • SPEAKING
  • Videos
  • Newsletter
  • Blog
MUSINGS ON EXPERIENCE, TRANSFORMATION, STRATEGY AND MORE

Thoughts & Tidbits Blog

10/20/2022

0 Comments

5 life-changing experiences I’d like to visit

 
Picture
Most transformative experiences happen by accident. 

Out of ten companies you apply to, the one that says yes makes you move city or country. You find or lose someone to love. You have an accident. Pick one school over another. Get mugged. Find unexpected kindness in a stranger.

We all know these moments.

Going in, you don’t know what’s going to happen. Looking back, you can see the moment as a trigger point. A first domino in a sequence of events that turned you from the person you were back then into the person you are today. You didn’t script or plan the journey. But it happened. Changed you.

Read More
0 Comments

9/22/2022

0 Comments

How I prototyped an AI-fashion collection in a day. And why you should do the same.

 
Picture
As a customer, would you prefer fashion created by an AI or by a human? A month ago, I would have not given computers much thought. But now I’ve played with the latest generation of AI design tools, I’m not so sure anymore.

I feel we need to radically review the design and product development cycles in creative industries like fashion, graphic design, furniture, and more…
​

In this issue of Level Up, I summarise the experiment that changed my mind and make the case that if you want to stay in tune with your customers, you should do some tech immersion of your own.

Read More
0 Comments

7/14/2022

0 Comments

Why brands should stop creating stuff and instead offer more meaningful experiences

 
Picture
I’m working on a ‘next level experience’ concept studio. So I’m asking myself some deep questions about the customer expectations of 2027 and beyond. Like whether meaning will be the next (premium) consumer experience frontier?
​

What do you think? Would you agree I am onto something? Or am I being a bit fluffy?

Read More
0 Comments

6/3/2022

0 Comments

Seven ‘next level’ physical retail experiences I’d like to visit

 
Picture
Predictions are a funny thing.

Ever since I started in retail 30 years ago, people have been telling me that physical stores are dying.

​As the metaverse is about to merge with the world of ecommerce, this prediction is louder than ever.

Read More
0 Comments

5/19/2022

0 Comments

Three ways to better link your customer experience to your business goals.

 
Picture
What is a good customer experience? And how do you make it great? Delightful? Fantastic? Supercalifragilisticexpialodocious?
​

Do you do it by adding more experiential components?

Read More
0 Comments

5/5/2022

0 Comments

Three high impact power-ups for your next B2B experience.

 
Picture
Most ‘inspirational’ customer experience cases focus on business-to-consumer companies.

​We talk about Airbnb, Uber, Apple or my personal favourite, Lexus (yes, I’m biased, but still).

Read More
0 Comments

4/9/2022

0 Comments

7 Unusually Effective Ways to Simplify Your (Digital) Customer Experience

 
Picture
Almost every company wants to make life easier for its customers. Reduce that Customer Effort Score. 

But when trying to easy-fy a customer experience, we often work on the wrong problem.

Read More
0 Comments

2/21/2022

0 Comments

The Power of Story in Experience Design

 
Picture
I have the privilege of regularly hanging out with theme park creators, immersive theatre producers, metaverse-builders, ritual designers and more. 

Our conversations invariably turn to the stories they tell.
These can be real or virtual world extensions of stories we know. Think Star Wars at Disney or a live theatre meets VR version of The Tempest I recently experienced. Stories of transformation from Meow Wolf or my friends at Punchdrunk Enrichment. Or stories that are simply fun, like The Girl on the Phone, which make you the protagonist in a journey to save a kidnapped woman from her captors in Caracas.


Read More
0 Comments

1/27/2022

0 Comments

Designing the post-pandemic office: Lessons learned

 
Picture
During the lockdowns, we learned that we can get a lot of work done without ever leaving the house. To the point that as restrictions lift, we're not that keen to return.

But where does this leave our offices? Will we still need them tomorrow? If we do, what will they look like? And more important, will we still want to endure traffic jams to be greeted by uninspired desks, stressed-out colleagues and mediocre coffee?

A lot has been written about this topic in the past 18 months.
But I wanted to do a little more than be philosophical. I wanted to look at a real office space, with real people and real business challenges.

So, I hooked up with some friends to actually design an 2023 office concept experience.

Read More
0 Comments

10/22/2021

0 Comments

10 Laws of Experience Design: Principles for Customer, Employee and Other Experiences

 
Picture
During the lockdowns, I finally got round to properly outlining my Laws of Experience Design. It’s a set of principles I use whenever working on customer, employee or other experiences. ​

Read More
0 Comments
Previous

    Author

    Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    October 2021
    March 2020
    December 2019
    November 2019
    January 2019
    October 2017
    January 2015

    Categories

    All
    B2B
    Customer Experience
    Employee Experience
    Experience Design
    Transformation

    RSS Feed

​PRIVACY POLICY          TERMS OF USE          CONTACT

LET'S CONNECT

Picture
© 2022 Alain Thys