Immersive experience design isn’t just about providing people ‘a good time’. In fact, in Norway, the ‘go-to-prison experience’ has been designed to help those that broke the law reintegrate into society.
The results are quite remarkable. Norway’s humane approach creates less repeat offenders and significantly reduces the total (financial) cost to society.
It’s a great example of how you should start with the transformation you want to achieve, and work backwards to the design.
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.