In my recent personal newsletter, Thoughts & Tidbits, I made the case that organisations should match their digital transformation investments with a ‘human touch’ for everything they do.
Tactically, because any digital edge will eventually be copied by the competition. Strategically because, until further notice, humans still pay the bills and we like a side serving of humanity.
Still, we live in a time where nothing is as it was before.
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.