When was the last time you were truly ‘immersed’ in an experience? Was it a movie? A walk in the woods? An absorbing conversation? A bag of crisps?
While we all know the feeling of being immersed, I’ve seldom seen customer experience teams deliberately design for immersion. At least among mainstream B2C brands and B2B vendors.
I’m working on a ‘next level experience’ concept studio. So I’m asking myself some deep questions about the customer expectations of 2027 and beyond. Like whether meaning will be the next (premium) consumer experience frontier?
What do you think? Would you agree I am onto something? Or am I being a bit fluffy?
Alain Thys is an experience architect who helps organisations drive profit and transformation through experience.